1. What's the biggest challenge for most businesses when going online?
- Planning a budget
- Developing a plan
- Optimizing a website
- Defining a customer base
2. When planning your website, what is one of the key things you should consider?
- The order your products will appear on the site
- What you want your customers to do on the site
- How customers will interact with the site
- What your customers want to see on the site
3. Where does the domain name of a website primarily sit?
- In the URL
- In the coding of your header image
- In your navigation menu
- In your logo's hyperlink
- The consideration phase, when customers start to research potential products to buy
- The finance stage, where customers think about their budgets
- The action stage the moment when customers commit and purchase your product
- The sharing stage, when customers share images and feedback on your products
- Shopping bags
- Blog content
- YouTube
- Social media
6. What is the term we use to describe how search engines categorise each piece of content?
- Listing
- Crawling
- Ranking
- Indexing
7. Fill the blank: 'Search engines ___ the internet to discover content."
- crawl
- index
- investigate
- rank
- Outrank lots of larger, more established companies
- Find more opportunities
- See more traffic than short tail keywords
- Perform better on social media
- Helps your website stand out from the competition
- Provides search engines with more consistent and clear information about what's on the website
- Allows you to input lots of keywords so that you appear for all of them
- Allows you to place sales promotion offers within the search results
- They are hidden messages that have no bearing on search engines
- They are embedded messages that help the search engine determine what's on the page
- They are the on-page content that appears on your homepage, telling search engines what you do
- They are automatically generated and help websites rank within search engines
- It will help the ad stand out and encourage people to click it
- It can increase the quality score of your ad(cv)
- It will guarantee the ad appears at the top of the search results
- It will increase the amount of users across your entire website
12.When advertising using Search Engine Marketing (SEM), you only pay…
- when your ad appears within the search results
- when a conversion happens on your website
- when someone stays on your website for more than 2 minutes
- when your ad is clicked by someone
- prevent
- increase the chance of
- secure
- decrease the chance of
- Apostrophes
- Quotation marks
- Italics
- Square brackets
- A business that is within a 5 km radius from the customer
- A business that operates from a specific geographic location
- A business that has existed within a community for more than 5 years
- A business that only provides a service based product
16. Why is it important to reach customers on their mobiles when advertising locally?
- Ads are smaller in mobile devices and therefore cheaper
- People use their phones while they are on the go
- People prefer to receive adverts on their mobile
- Everyone has a mobile phone
- Your content will be put in front of specific audiences
- People on niche platforms are more likely to engage with you
- Your content will be seen by a mix of different people, gaining more views and likes
- It enhances your brand to be seen on more specific social media platforms
- Your audience's data
- Your audience's interests
- Your audience`s available income
- Your audience's offline behaviour
- Apps are easy to access on the app store
- Apps allow you to send push notifications
- Apps generally work on more mobile devices
- Apps allow you to collate more data on your customers
- It allows you to target people based on their likes and interests
- That allows you to charge people who have ad blockers enabled
- It can be seen by people who aren't logged into their accounts
- It doesn't cost too much to spread your ads far
- Understanding the user journey
- Writing engaging online copy
- Keeping the target audience in mind
- Being consistent in your approach to copy
22. Which of the following factors can impact the open rate of your email campaigns?
- Situation
- The amount of Inks contained in the email
- The subject line of the email
- The opportunity for customers to opt-out
- The number of images in your email
- Retargeting
- Search advertising
- Reacquiring
- Readvertising
24. Which of the following is a benefit of search advertising over display advertising?
- Search ads are more likely to be clicked on
- Search advertising is cheaper than display advertising
- Search advertising is shown to customers who are searching for your specific terms
- Search advertising allows ads to be created in multiple formats
- Promotions and special offers
- Location specific information
- Internship
- Product shots and detailed information
- Change how much your branding is shown in the video
- Change the colours to be more eye-catching
- Delete the video and try again with edited content
- Update the description to tell people more about the video
27. How can your business benefit from video without making one yourself?
- Advertising on other people's videos
- Commenting on other people's videos
- Sharing other people's videos
- Interacting with other people's videos
- Conversion
- Clocking
- Dimension
- Metric
- Metric
- Conversion
- Dimension
- Access
30. When it comes to web analytics, what insights can you gather using analytics tools?
- How you currently rank in search engines
- How people interact with your competitors' websites
- How people interact with your website
- What websites users visit after leaving your website
31. What do website analytics allow you to do?
- Understand users' behaviour and improve the effectiveness of your digital marketing efforts
- Set up advertising accounts to drive continuous improvement
- Interact with customers on your website to increase conversion
- Predict your users' next move based on previous data
32. When creating a presentation based on lots of data, what principle should you bear in mind?
- Show all the infomation available, to give your audience as much context as possible
- Talor your approach to your audience in order to tell a better story
- Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
- Present all information in the same way because everyone interprets things similarly
33. What is the benefit of using digital data?
- Digital data allows you to save money on offline analytics
- It can help you make informed decisions and improve online performance
- Digital data is always 100% accurate
- Using digital data allows you to automatically nech more customers
- Use images direct from the internet to ensure accurate file size
- Use images direct from the original manufacturer
- Ensure images are of a high quality
- Use detailed descriptions instead of images to help search engines
35. Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
- Automated complaints process system
- Stock control
- Integrated involving
- The ability to track shipping
36. When trying to increase the product sales on your website, one way to achieve this is to ___ ?
- Send multiple follow up emails once a purchase has been made
- Include a pop up on your website that they have to action before continuing
- Show them remarketing ads with a variety of products
- Provide the customer with relevant suggested purchases
- Email campaigns
- Retargeting
- SEM advertising
- Social advertising
- affordable | customer needs | legal
- affordable | supply chain | language
- accessible | supply chain | legal
- ceiling | customers needs | currency
- use online tools to help you understand where there's a strong demand for your products
- move the whole business to that country
- replicate your current business in as many countries as possible
- buy new domains for the country
- Translated by an automated tool only
- Translated into the native language
- Translated but also locally adapted for the audience
- Left the same, and not translated
Comments
Post a Comment